Hold reliability (MTBF) steady. I usually go for broad differentiation because it is more flexible. Erie must adjust the Production Schedule for Traditional-Eat to equal 1,231,161 units. The only way to improve your company’s performance is to analyze what the other teams are doing each round and make adjustments for all modules. Hold reliability (MTBF) steady. In the Workforce complement a second shift is not added until the first shift reaches its needed complement. Erie may be able to increase the contribution margin in some of the other segments but an average of 25% contribution margin in all segments is pretty good. The computer will then calculate the unit Production after Adjustment. CAPSIM-Team Ferris Nikita Motkur, Howie Hehrer, Cori Porasik, Priscilla Gonzalez & Neha Noonemunthala December 8, 2016- BUS 6990 Strategy Formulation and Org. Nothing personal, chumps! We have six teams in the simulation: Andrews, Baldwin, Chester, Digby, Erie and Ferris. In the practice rounds the individual companies get an idea of the strategy performed by the other teams and the computer team Ferris. Best strategy for Capsim? Erie uses this basic calculation for the other product segments. Erie does this calculation for the rest of the segment products: Low-Ebb, High-Echo, Performance-Ebb and Size-Egg. At the end of the round, Erie can do a comparison price check against the other companies’ products in the Capstone Courier. Example: Increase Daze ' s performance by 0.8 and reduce size by 1.0. In the Finance Module, as a basic rule of thumb keep accounts receivable at 30 days lag and accounts payable at 30 days lag. Competitive advantage is gained by distinguishing products with an excellent design, high awareness, and easy accessibility. When a company pays back bonds the company’s S&P rating will improve. opportunity for success, as they enable a company to create a competitive advantage by having differentiated products, services or business models. James Cage (author) from Orlando, FL on November 15, 2013. In the High End, Performance and Size segments customers want new and better products. In the Capsim simulation course at Georgian Court University, Lakewood, NJ in summer session 2012, there are six companies are: Andrews, Baldwin, Chester, Digby, Eire and Ferris (Computer). CAPSIM ANALYSIS: FERRIS 14 700 by the end of Round 8 with a plant utilization of 184%. In order to achieve the broad differentiator strategy, a new product was introduced in the high segment i.e. The first round ends December 31, 2013. Mission Premium products … The industry simulation is the sensor industry. In order for this strategy to work a company has to be aware of what the competition is doing every round. Dell - Leave positioning alone, allowing the product to age further. These revisions change the Age at Revision for each segment. In the Production Module Schedule the sales forecast carries over to the Unit Sales Forecast. Capsim Team Strategy Report Our team decided to choose the “Broad Differentiation” strategy as the basic strategy for our company. The Digby computer team will maintain a presence in both segments of the market. We measure performance in terms of market share, market cap, ROA, and profits. Broad Differentiation Capsim. Improve reliability (MTBF) to enhance demand. Broad Differentiation. Broad differentiation is a strategy that is applied across an industry, appealing to a broad range of shoppers. This will help each company develop a strategy for the competition. Daze - Slightly reduce reliability (MTBF) to … The first customer buying criterion is reliability (measured in hours) as Mean Time Before Failure (MTBF) rated importance of 43%. 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